Marketing

Branded Multichannel Ad Campaigns Emerge From Super Bowl Spots

4 minutes ago - MediaPost | Search Feed
Football fans didn't tap into mobile devices to catch the New York Giants win over the New Engine Patriots Sunday as many analysts expected, but the a...

Mobile Internet Gives Edison High School Kids A New Classroom

4 minutes ago - MediaPost | Search Feed
Googlers are the types who never really leave the classroom, explains Jordan Lloyd Bookey, head of global K

Six Questions: Simon Fleming-Wood

13 minutes ago - Adweek.com
Strategy News

Super Bowl Breaks Its Ratings Record Once Again

13 minutes ago - Advertising Age
Latest News

AOL Seeks New Agency to Convince Consumers to 'Care About AOL Again'

13 minutes ago - Advertising Age
Latest News

Lexus Rolls Out Huge Campaign For GS

15 minutes ago - MediaPost | Marketing News
Lexus has a new ad campaign for the 2013 Lexus GS that is borne on the wings of what Lexus says is among its largest

Coke's Super Bowl Polar Bears Draw Bigger Crowd Than Expected

28 minutes ago - Advertising Age
Latest News

And the No. 1 Column for Breaking the List Habit Is . . . This One!

28 minutes ago - Advertising Age
Latest News

Design, Connectivity Are Reasons Apple Reigns

28 minutes ago - MediaPost | Video Feed
Editor's Note: This week, "Marketing Daily" brings you exclusive coverage of the Brand Keys 2012 Customer Loyalty Engagement Index. Each day, expect a...

VW's Slimmed-Down Pooch Steals The Game

30 minutes ago - MediaPost | Marketing News
Doritos' murderous Great Dane came in second, followed by Bud Light's Rescue Dog, M&M's Ms. Brown and Skechers' Mr. Quiggly. (And, yes, that means dog...

Online Retail Spend Hits Nearly $50B In Q4

30 minutes ago - MediaPost | Online Media News
For the entire fourth quarter, online retail spending reached $49.7 billion

JetBlue Redesigns Site, Launches IPhone App

1 hour ago - MediaPost | Marketing News
The sites use "smart" technology to personalize and simplify the customer experience, from the point of booking through the time of travel and even af...

Why the 2012 Presidential Race Will Be Defined By Data

1 hour 13 minutes ago - Advertising Age
Latest News

Congress Urged To Seek Broad Input On Piracy Laws

1 hour 15 minutes ago - MediaPost | Online Media News
Amnesty International, Public Knowledge, Internet Archive and Mozilla are among a broad coalition of 70 groups who wrote to Congress asking lawmakers...

JetBlue Flies App, Updates Sites To Personalize Travel

1 hour 27 minutes ago - MediaPost | Mobile Feed
JetBlue Airways has launched an iPhone app and updated its mobile and PC

Mobile Had Its iPhone Moment -- What Is Online Video's Watershed Event?

1 hour 27 minutes ago - MediaPost | Mobile Feed
Last week I was talking to fellow entrepreneur Sorosh Tavakoli from Videoplaza, who told me that we've yet to see the online video world's equivalent...

No Finger Flap Fallout Fines Expected

1 hour 29 minutes ago - Adweek.com
Media News

Is OK Go's Chevy-Sponsored Music Video One of the Best Product Placements Ever?

1 hour 45 minutes ago - Advertising Age
Latest News

Ford Vs. Chevy's Super Bowl Spot: Is Any Publicity Still Good Publicity?

2 hours ago - Advertising Age
Latest News

WPP Named Digital AOR For Subway

2 hours 10 minutes ago - MediaPost | Media News
MediaCom's Subway restaurant media account just got a little heftier. The WPP agency has been awarded digital media responsibilities in the U.S. for t...

Will M.I.A's Flipped Digit Cast Pall Over Super Bowl?

2 hours 15 minutes ago - Advertising Age
Latest News

The Real Game Begins: Ad Metrics

2 hours 17 minutes ago - MediaPost | Marketing News
In TiVo's Top 10 list of most

Subway Taps MediaCom for U.S. Digital Ad Spending

2 hours 30 minutes ago - ClickZ News
Subway's 2011 investment in Internet ads was $12.7 million, per Kantar

How Can Komen Come Back with Social Media?

2 hours 54 minutes ago - MediaPost | Social Feed
Like so many big brands before it, Susan G. Komen for the Cure, arguably the world's leading breast cancer charity and advocacy group, discovered the...

The 5 Best Commercials of Super Bowl XLVI

3 hours 30 minutes ago - Adweek.com
Account Activity News

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